Google announced their latest big change to the search results November 3 – fresher, more recent results. The change comes with the help of Caffeine web indexing system which allows Google to crawl and index the web for fresh content quickly on an enormous scale.
This significant improvement to Google's ranking algorithm impacts roughly 35 percent of searches and better determines when to give more up-to-date relevant results for varying degrees of freshness.
To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.
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